13:30 - 13:50

Omni-channel explained

Omni-channel: current status - who is doing what?

Jack Oortwijn

For over 20 years now he is the editor in chief of the international trade journal Bike Europe while he started his career in the bicycle business at Tweewieler in 1985. As an editor he is able to follow closely whatever is happening in the bicycle industry worldwide. In the eighties of the last century he witnessed the start of sourcing components in the Far East which has grown since tremendously. Now 30 years later, an outright change of mind is taking place at the biggest bicycle producers in Europe.

13:50 - 14:20

The Issue Interpreted in North America


  • Changes Omni-Channel is bringing in North America
  • Today’s and tomorrow’s role of retail in NA markets
  • Specific distribution approach in NA markets

15:40 - 16:10

What Omni-channel brings to manufacturing


  • Localization; built to order; customization
  • Collaborative planning and data sharing
  • Robotization

15:10 - 15:40

When thinking about omni-channel, don't think outside the box


  • The way we look at omni-channel is inherently wrong
  • Opportunities of omni-channel
  • Brands must adopt effective strategies to deal with pricing transparency

Drs. Matthijs J. Rosman, MBA

Matthijs Rosman is a partner and growth entrepreneur at RevelX. He has two decades of experience at the intersection of marketing, sales and service. His work with his clients ranges from deploying the newest in digital possibilities to breakthrough ways to improve commercial results. Continuously looking for growth opportunities. Familiar in B2B and B2C, both for startups and corporates. Frequently invited as speaker, chairman or expert. For over four years associated with e-commerce Europe as chairman of the Omni-Channel Organization expert panel.





Date & location

Tuesday August 29, 2017
13:00 - 17:00 hrs

Rooms Berlin & Paris
Conference Center East

Messe Friedrichshafen

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