Bike Europe Conference 2017 on Facing the Challenges of Omni-Channel, from traditional retail to customer journey

The growth of online sales is triggering a focus shift – from dealers to consumers. New business models are needed to survive this retail evolution. Omni-Channel is one approach now being considered, or cautiously applied, by many.

What factors are influencing this new distribution strategy? How can this best be implemented, while still providing a significant role to the current retailers network? Is drop-shipping the ultimate answer for now and lead-generation for tomorrow? What are the supply chain, manufacturing and shipping consequences of consumer direct purchasing programs?

These are looming questions everyone in the cycling industry needs to understand. You can put Omni-Channel into perspective – by attending the 2017 Bike Europe Conference.

Participant receive the EUROPEAN E-COMMERCE REPORT 2017 (valued at € 955,-) for FREE. This report is exclusive for 2017 Bike Europe Conference participants!

This European E-commerce report provides an overview of European e-commerce trends, facts and figures, and offers great insights into European ec-ommerce markets. Additionally, the 2017 report offers the main findings of 28 European markets in terms of e-commerce.


Date & location

Tuesday August 29, 2017
13:00 - 18:00 hrs, including networking with drinks and finger food

Rooms Berlin & Paris
Conference Center East

Messe Friedrichshafen



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